Fractional creative leadership

Creative that's measured on results, not rounds.

The booth graphics. The sales deck. The site a buyer opens before your first call. You can see it isn't keeping up, and nobody in the building can tell you why. Graphic Dojo brings the senior judgment to fix it, does the work, and leaves your team a system that keeps it fixed. Brand, web, video, decks and trade show.

See the work →
$10M
Series A raised with a new investor story and pitch deck
338%
growth in inbound inquiries after a brand and site launch
15+ hrs
a week back for a 10-rep sales team, from one deck system
The problem

You own the number. Nobody owns the creative call.

You're measured on pipeline, launches and how the company shows up. The creative drives half of that, and it's the one part you can't diagnose.

Your team makes it.
An agency revises it.
AI gives you forty versions.

Everyone hands the decision back to you, and you're not a designer.

So it gets approved because the date is coming, not because it's right.

The first look

A buyer opens your site before the call.

They decide how serious you are in seconds. The meeting starts from there.

The show floor

Your booth sits next to a competitor's.

Same aisle, same badge scanners. One looks like the category leader.

The deck

Sales rebuilds it again.

Four old decks, three fonts, one renewal at 9 a.m. Every rep tells the story a little differently.

YOUR OPTIONS

Everyone shows you options. Nobody tells you which one is right.

Three of these hand the decision back to you.

AI tools
Your team
An agency
Graphic Dojo
Who decides what's right
You
You
A review committee
A senior creative lead, with you
Time to first real work
Minutes, then forty versions
Whenever direction arrives
8 to 12 weeks
Audit in week one
Cost
Low
Already paid
High, plus layers
One monthly retainer
Who does the work
You prompt it
Your team
A junior team after the pitch
The same senior person who scoped it
What's left after
Files
Files
Files and an invoice
The work, plus a system your team keeps using
AI tools
Who decides
You
First real work
Minutes, then forty versions
Cost
Low
Who does the work
You prompt it
What's left after
Files
Your team
Who decides
You
First real work
Whenever direction arrives
Cost
Already paid
Who does the work
Your team
What's left after
Files
An agency
Who decides
A review committee
First real work
8 to 12 weeks
Cost
High, plus layers
Who does the work
A junior team after the pitch
What's left after
Files and an invoice
Graphic Dojo
Who decides
A senior creative lead, with you
First real work
Audit in week one
Cost
One monthly retainer
Who does the work
The same senior person who scoped it
What's left after
The work, plus a system your team keeps using
The AI question

"Can't we just use AI for this?"

The tools are good. They made production fast and cheap, and they're part of how the work gets made now. What they didn't do is make it easier to know what to produce.

Every marketing team that's tried says a version of the same thing. There's a learning curve, and what comes out isn't what they pictured, and they can't quite say why.

That isn't a tool problem. AI executes precisely what it's told, which rewards people who can already articulate exactly what they want.

The tools made production cheap. They didn't make judgment cheap, and judgment was always the bottleneck.

We build with it every day.

AI works when there's judgment in front of it. That's how Graphic Dojo designs and builds custom solutions that give your team hours back every week, in days instead of quarters.

01
Custom dashboards

Your numbers in one place, built around how your team actually makes decisions.

02
Data visualization

Complex data turned into charts and stories a VP can read in a meeting.

03
Portals

Branded portals that give clients, brokers or partners what they need without a call.

04
AI agents

Custom agents that take on the repetitive work: drafting, sorting, reporting and follow-up.

WHAT WE MAKE

Booth, site, deck, video.
One system.

Twenty years of this in health tech, digital health, pharma, insurtech, fintech and legaltech. Complex, regulated, high stakes, and measured on results.

01

Websites

Strategy, copy, design, and full Webflow build. Built to survive investor and enterprise scrutiny.

02

Pitch decks and slide systems

Investor decks, sales decks, board presentations, and templates that actually get used.

03

Trade show and conference

Booth graphics, banners, counters, promo, and sales leave-behinds. Concept through print and shipping.

04

Campaign and launch creative

Landing pages, email, paid social, and sales enablement that all say the same thing.

05

Video

Sizzle reels, product explainers, event recaps, and social cutdowns. Script, edit, motion graphics.

06

Brand identity and guidelines

Logo systems, color, typography, and rules a whole team can follow.

07

Custom AI solutions

Dashboards, data visualization, portals and AI agents, custom built to save your team time. Designed and built in days, with senior judgment in front of the AI.

What it moved

The work gets measured. Here's what it did.

Campaign
+45%

more demo requests while one customer story ran across web, email and social.

Video
3x

the downloads when a content offer was promoted with video instead of static ads.

Website
+75%

organic traffic after a research-first rebuild aimed at physicians.

Trade show
+30%

more HCP conversations at the booth, show over show.

Training video
500+

brokers onboarded to a new product without a single live call.

Launch
3 wks

from a blank page to six launch-ready videos.

See the work →
ABOUT

The best thinking rarely leaves the building.

Founded by Michelle Tagliaferri after twenty years inside the agency model. She watched good ideas die in review layers, so Graphic Dojo removes the layers and keeps the process: audit first, one standard, senior judgment on every piece, results you can measure.

20+ years across health tech, pharma, insurtech and benefits, including top 10 pharma brands. The team can grow. The thinking never gets delegated.

See the work →
Close-up of a concrete surface divided into four sections by rough grooves, featuring embedded bolts and textured scratches with light and shadow revealing surface details.
HOW IT WORKS

Fifteen minutes. One audit. Then the work starts.

Tell us what's coming. The audit lands in week one, in writing. Then two projects run a quarter ahead, so when one is done the next starts and you always know what's moving.

01

Tell us
what's coming

Fifteen minutes. Your calendar, your next date, and the thing that's been bothering you.

02

The audit,
week one

In writing. Site, decks, booth, video, brand system. What holds, what doesn't, and what has to exist before the date. You'll know inside seven days.

03

Two projects,
a quarter ahead

When one is delivered, the next starts. You always know what's moving and what's next.

Results you can measure.

"Michelle is amazing. Her design is thoughtful and intentional. She's the best!"
avatar illustration of an adult woman with long hair, shown from shoulders up in a circular frame.
Ray G.
VP of Marketing, Health Tech
"Michelle is talented and the quality of her work is superb."
Blue and white icon of a faceless man wearing a suit and tie inside a circular frame.
Peter M.
President, Marketing Consulting Firm

Start with one thing that isn't working.

Any piece. A slide, a landing page, a booth mockup, an email that isn't converting. Something you can tell isn't right.

You'll get back what's wrong with it and what we'd do instead.

FAQs

Answers to the questions you have before you send the first asset.

How fast can you start?

Within a week. You send one asset. The audit lands in the first seven days. The work starts after that.

We already have designers. Do we still need you?

That's usually when this works best. Your team can make almost anything. What's missing is someone setting the standard and deciding what's right, which is the role we fill.

Can I see your work?

Yes. Recent client work, and the results behind it, is one click away. See the work →

What is an on-demand Chief Creative Officer?

A senior creative leader you don't have to hire. We set the standard, make the calls, and produce the work across brand, web, video, decks, and trade show, on a monthly retainer.

What don't you do?

One off projects. Engagements that skip the audit. Work that has to survive four rounds of review before anyone decides. Annual contracts.

What if it isn't a fit?

Thirty days notice and we're done. No annual contract, no termination fee, no meeting you have to prepare for. Long contracts exist to protect the vendor. If the work is good, you won't want to leave.