A fractional creative firm for health tech, pharma, insurtech and benefits

Creative that's measured on results, not rounds.

More demos booked. Stronger first impressions. Decks that close. We plan it in week one, do the work for you, and build the system that keeps it consistent. Brand, web, video, decks and trade show.

$10M
Series A raised with a new investor story and pitch deck
338%
growth in inbound inquiries after a brand and site launch
15+ hrs
a week back for a 10-rep sales team, from one modular deck system

★★★★★"Graphic Dojo has the ability to push strategic imperatives while keeping high-level aesthetics a priority."Victor T., Manager, Pharmaceutical Marketing

The problem

Your creative is quietly costing you deals.

Your job is pipeline and launches, but every creative call still lands on your desk. Weak creative never shows up on a dashboard. It shows up here:

Lost at first click
A demo that never got booked.
Lost on the show floor
A booth they walked past.
Lost at the finish line
A deck that lost the renewal.

Those aren't three problems. They're three leaks in the same funnel.

Where the deals go

Your funnel leaks at every stage. Here's where, and how you'd notice.

Stage
Engaged
Creative at work
Website, landing pages, email
Where deals leak
The site didn't make the case.
The signal you'd see
Traffic up, demo requests flat.
Why it keeps leaking
No one sets the standard

Everyone weighs in. Nobody makes the call.

Your team, the agency and leadership all weigh in, and you end up refereeing work you were never hired to judge. Decisions stall, and the safest option wins.

Every piece is made alone

Site, booth and deck, all built separately.

Each one made sense on its own. Together they sound like three different companies, and buyers notice before you do.

The deadline decides

Done beats right, because the date is set.

There's never time to get it right, so it gets done. Then sales, the next launch and the next show all inherit the problem.

Two-Day Creative Review
Not sure where your deals leak?
Send one piece. A free video review comes back in two business days, with fixes ranked by impact.
Get my Two-Day Creative Review
Your choices

Four ways to fix it. Three of them leave the problem on your desk.

Three of these hand the decision right back to you. Here's what each choice really gets you.

Pick a path and see what lands back on your desk
AI tools
Your team / freelancer
An agency
Graphic Dojo
On your desk
5
Who decides what's right
You
Time to first real work
Minutes, then forty versions
What it really costs you
Your hours, on every revision
Who does the work
You prompt it
What's left after
Files
Handled for you
0
Fast drafts. But you're still the one deciding, forty times over.
The solution

One system behind every place your brand shows up.

Strategy, design and the build, handled end to end. Websites, decks, booths, video, campaigns, brand and custom AI tools, held to one standard so everything works together.

Proof it works

Real clients. Real numbers.

These are actual results from Graphic Dojo client work. Client names are kept confidential.

Campaign
+45%

One story, told everywhere at once.

More demo requests while one customer story ran across web, email and social.

Video
3x

Video tripled the response.

The downloads when a content offer was promoted with video instead of static ads.

Website
+75%

Built for the people searching.

Organic traffic after a research-first rebuild aimed at physicians.

Trade show
+30%

The booth people stop at.

More HCP conversations at the booth, show over show.

Training video
500+

Onboarding that runs itself.

Brokers onboarded to a new product without a single live meeting.

Launch
3 wks

Blank page to launch day.

From nothing to six launch-ready videos.

View client work
HOW IT WORKS

Simple from day one.

No long onboarding. No layers. Just a clear path from the first conversation to finished work.

The first 15 minutes
Talk

What's coming up and what isn't working.

Within 7 days
Plan

A clear game plan: what to fix first, what it takes, and when it's done.

Every week after
Build

The work on your dates, with the next priority always lined up.

Let's talk this week
AI, used well

AI is fast. Judgment is what makes it work.

The tools are good, and they're part of how the work gets made. But AI can't replace creative work. Creative work is a string of decisions: what to say, what to leave out, and when it's right. Knowing what to tell AI takes judgment, and that's the part no tool can do for you.

The tools made production cheap. They didn't make judgment cheap, and judgment was always the bottleneck.

What we build with it

Custom tools that hand teams back hundreds of hours a month. Built in days, not quarters.

Custom dashboards
Your numbers in one place, built around how your team actually makes decisions.
Data visualization
Interactive visuals that show your end users how your data works, so the story lands without a spreadsheet.
Portals
Branded portals that give clients, brokers or partners what they need without a call.
AI agents
Custom agents that take on the repetitive work: drafting, sorting, reporting and follow-up.
yourteam.app
Live
ABOUT

Built from twenty years on every side of the table.

Graphic Dojo is a Boston area fractional creative firm for health tech, pharma, insurtech and benefits companies. It's built on twenty years across agencies, startups and large corporations, from tiny teams to global brands.

Each one breaks in a different place: too many layers, too few hands, too many approvals. Graphic Dojo keeps what works at every size and drops what doesn't: a clear plan first, one standard everywhere, and results you can measure.

Trusted by top 10 pharma brands and growth-stage companies. The team can grow. The thinking never gets delegated.

View client work
Agencies
The craft
Startups
The speed
Global brands
The standards
Graphic Dojo
Graphic Dojo

Start with one thing that isn't working.

Any piece. A slide, a landing page, a booth mockup, an email that isn't converting. Something you can tell isn't right.

You'll get back what's wrong with it and what we'd do instead.

Questions about working with Graphic Dojo

Answers to the questions you have before you send the first asset.

How fast can you start?

Within a week. A fifteen-minute call, a clear plan in the first seven days, and the work starts right after.

We already have designers. Do we still need you?

That's usually when this works best. Your team can make almost anything. What's missing is someone setting the standard and deciding what's right, which is the role we fill.

What is an on-demand Chief Creative Officer?

A senior creative leader you don't have to hire. We set the standard, make the calls, and produce the work across brand, web, video, decks, and trade show, on a monthly retainer.

How much does a fractional creative director cost?

Less than a senior hire and far less than an agency. Graphic Dojo works on one fixed monthly retainer, scoped up front, so you know the cost before the work starts and there are no surprise overages.

What don't you do?

One-off projects. Engagements that skip the planning. Work that has to survive four rounds of review before anyone decides. Annual contracts.

What if it isn't a fit?

Thirty days' notice and we're done. No annual contract, no termination fee, no meeting you have to prepare for. Long contracts exist to protect the vendor. If the work is good, you won't want to leave.

What's the difference between a fractional creative director and a freelancer?

A freelancer takes a brief and delivers what's asked. A fractional creative director decides what should be made, sets the standard, and makes sure every piece works together, then does the work. You get the judgment and the hands.

Can I see your work?

Yes. Recent client work, and the results behind it, is one click away. See the work →