Fractional creative director for health tech and pharma

Creative that's measured on results, not rounds.

More demos booked. Stronger first impressions. Decks that close. We plan it in week one, do the work for you, and build the system that keeps it consistent. Brand, web, video, decks and trade show.

$10M
Series A raised with a new investor story and pitch deck
338%
growth in inbound inquiries after a brand and site launch
15+ hrs
a week back for a 10-rep sales team, from one modular deck system

★★★★★"Graphic Dojo has the ability to push strategic imperatives while keeping high-level aesthetics a priority."Victor T., Manager, Pharmaceutical Marketing

The problem

You didn't sign up to be the creative director. You are anyway.

Your job is pipeline, launches and how the company shows up. But every creative call lands on your desk, and you're the one who has to say yes. Meanwhile, it costs you in places no report tracks:

A demo that never got booked.
A booth they walked past.
A deck that lost the renewal.

Weak creative never shows up on a dashboard. It shows up in lost deals.

So it gets approved because the deadline hit, not because it works. And nobody owns fixing it.

Where the deals go

Your funnel leaks at every stage. Here's where, and how you'd notice.

Stage
Engaged
Creative at work
Website, landing pages, email
Where deals leak
The site didn't make the case.
The signal you'd see
Traffic up, demo requests flat.
No one sets the standard

Everyone weighs in. Nobody makes the call.

Your team, the agency and leadership all weigh in, and you end up refereeing work you were never hired to judge. Decisions stall, and the safest option wins.

Every piece is made alone

Site, booth and deck, all built separately.

Each one made sense on its own. Together they sound like three different companies, and buyers notice before you do.

The deadline decides

Done beats right, because the date is set.

There's never time to get it right, so it gets done. Then sales, the next launch and the next show all inherit the problem.

Your choices

Four ways to fix it. Three of them leave the problem on your desk.

Three of these hand the decision right back to you. Here's what each choice really gets you.

AI tools
Your team
An agency
Graphic Dojo
Who decides what's right
You
You
A review committee
A clear strategy, decided with you
Time to first real work
Minutes, then forty versions
Whenever direction arrives
8 to 12 weeks
A clear plan in week one
What it really costs you
Your hours, on every revision
Your time directing every piece
Retainer plus change orders
One fixed monthly retainer
Who does the work
You prompt it
Your team
A junior team after the pitch
The same team that built the plan
What's left after
Files
Files
Files and an invoice
The work, plus a system your team keeps using
AI tools
Who decides
You
First real work
Minutes, then forty versions
What it really costs you
Your hours, on every revision
Who does the work
You prompt it
What's left after
Files
Your team
Who decides
You
First real work
Whenever direction arrives
What it really costs you
Your time directing every piece
Who does the work
Your team
What's left after
Files
An agency
Who decides
A review committee
First real work
8 to 12 weeks
What it really costs you
Retainer plus change orders
Who does the work
A junior team after the pitch
What's left after
Files and an invoice
Graphic Dojo
Who decides
A clear strategy, decided with you
First real work
A clear plan in week one
What it really costs you
One fixed monthly retainer
Who does the work
The same team that built the plan
What's left after
The work, plus a system your team keeps using
Pick a path and see what you get
AI tools
Your team
An agency
Graphic Dojo
Who decides what's right
You
Time to first real work
Minutes, then forty versions
What it really costs you
Your hours, on every revision
Who does the work
You prompt it
What's left after
Files
Fast drafts. But you're still the one deciding, forty times over.
Proof it works

Results, not promises. Here's what changed.

These are actual results from Graphic Dojo client work. Client names are kept confidential.

Campaign
+45%

One story, told everywhere at once.

More demo requests while one customer story ran across web, email and social.

Video
3x

Video tripled the response.

The downloads when a content offer was promoted with video instead of static ads.

Website
+75%

Built for the people searching.

Organic traffic after a research-first rebuild aimed at physicians.

Trade show
+30%

The booth people stop at.

More HCP conversations at the booth, show over show.

Training video
500+

Onboarding that runs itself.

Brokers onboarded to a new product without a single live meeting.

Launch
3 wks

Blank page to launch day.

From nothing to six launch-ready videos.

View client work
The solution

From the big picture to the finished piece, every place your brand shows up runs on one system.

Strategy, design and the build, handled end to end. Websites, decks, booths, video, campaigns, brand and custom AI tools, held to one standard so everything works together.

Website design and Webflow builds

Strategy, copy, design, and full Webflow build. Built to survive investor and enterprise scrutiny.

Pitch deck design and slide systems

Investor decks, sales decks, board presentations, and templates that actually get used.

Trade show booth and conference design

Booth graphics, banners, counters, promo, and sales leave-behinds. Concept through print and shipping.

Campaign and launch creative

Landing pages, email, paid social, and sales enablement that all say the same thing.

Video production and motion design

Sizzle reels, product explainers, event recaps, and social cutdowns. Script, edit, motion graphics.

Brand identity and guidelines

Logo systems, color, typography, and rules a whole team can follow.

Custom AI solutions

Dashboards, data visualization, portals and AI agents, custom built to save your team time. Designed and built in days, with senior judgment in front of the AI.

HOW IT WORKS

Simple from day one.

No long onboarding. No layers. Just a clear path from the first conversation to finished work.

01

Talk

Fifteen minutes on what's coming up and what isn't working.

02

Plan

Within a week, a clear game plan: what to fix first, what it takes, and when it's done.

03

Build

We do the work on your dates, and the next priority is always lined up.

The first 15 minutes
Talk

What's coming up and what isn't working.

Within 7 days
Plan

A clear game plan: what to fix first, what it takes, and when it's done.

Every week after
Build

The work on your dates, with the next priority always lined up.

Let's talk this week
AI, used well

AI is fast. Judgment is what makes it work.

The tools are good, and they're part of how the work gets made. But AI can't replace creative work. Creative work is a string of decisions: what to say, what to leave out, and when it's right. Knowing what to tell AI takes judgment, and that's the part no tool can do for you.

The tools made production cheap. They didn't make judgment cheap, and judgment was always the bottleneck.

What we build with it

Custom tools that give your team time back. Built in days, not quarters.

Custom dashboards

Your numbers in one place, built around how your team actually makes decisions.

Data visualization

Interactive visuals that show your end users how your data works, so the story lands without a spreadsheet.

Portals

Branded portals that give clients, brokers or partners what they need without a call.

AI agents

Custom agents that take on the repetitive work: drafting, sorting, reporting and follow-up.

ABOUT

Built from twenty years on every side of the table.

Graphic Dojo is a Boston area fractional creative firm for health tech, pharma, insurtech and benefits companies. It's built on twenty years across agencies, startups and large corporations, from tiny teams to global brands.

Each one breaks in a different place: too many layers, too few hands, too many approvals. Graphic Dojo keeps what works at every size and drops what doesn't: a clear plan first, one standard, senior judgment on every piece, and results you can measure.

Work for top 10 pharma brands and growth-stage companies. The team can grow. The thinking never gets delegated.

View client work

Start with one thing that isn't working.

Any piece. A slide, a landing page, a booth mockup, an email that isn't converting. Something you can tell isn't right.

You'll get back what's wrong with it and what we'd do instead.

Questions about working with Graphic Dojo

Answers to the questions you have before you send the first asset.

How fast can you start?

Within a week. A fifteen-minute call, a clear plan in the first seven days, and the work starts right after.

We already have designers. Do we still need you?

That's usually when this works best. Your team can make almost anything. What's missing is someone setting the standard and deciding what's right, which is the role we fill.

What is an on-demand Chief Creative Officer?

A senior creative leader you don't have to hire. We set the standard, make the calls, and produce the work across brand, web, video, decks, and trade show, on a monthly retainer.

How much does a fractional creative director cost?

Less than a senior hire and far less than an agency. Graphic Dojo works on one fixed monthly retainer, scoped up front, so you know the cost before the work starts and there are no surprise overages.

What don't you do?

One off projects. Engagements that skip the planning. Work that has to survive four rounds of review before anyone decides. Annual contracts.

What if it isn't a fit?

Thirty days notice and we're done. No annual contract, no termination fee, no meeting you have to prepare for. Long contracts exist to protect the vendor. If the work is good, you won't want to leave.

What's the difference between a fractional creative director and a freelancer?

A freelancer takes a brief and delivers what's asked. A fractional creative director decides what should be made, sets the standard, and makes sure every piece works together, then does the work. You get the judgment and the hands.

Can I see your work?

Yes. Recent client work, and the results behind it, is one click away. See the work →