Creative that's measured on results, not rounds.
The booth graphics. The sales deck. The site a buyer opens before your first call. You can see it isn't keeping up, and nobody in the building can tell you why. Graphic Dojo brings the senior judgment to fix it, does the work, and leaves your team a system that keeps it fixed. Brand, web, video, decks and trade show.
"[Graphic Dojo has] the ability to push strategic imperatives while keeping high-level aesthetics a priority."
"[The] design is thoughtful and intentional."
"The quality of [the] work is superb."
You own the number. Nobody owns the creative call.
You're measured on pipeline, launches and how the company shows up. The creative drives half of that, and it's the one part you can't diagnose.
Everyone hands the decision back to you, and you're not a designer.
So it gets approved because the date is coming, not because it's right.
A buyer opens your site before the call.
They decide how serious you are in seconds. The meeting starts from there.
Your booth sits next to a competitor's.
Same aisle, same badge scanners. One looks like the category leader.
Sales rebuilds it again.
Four old decks, three fonts, one renewal at 9 a.m. Every rep tells the story a little differently.
Everyone shows you options. Nobody tells you which one is right.
Three of these hand the decision back to you.
"Can't we just use AI for this?"
The tools are good. They made production fast and cheap, and they're part of how the work gets made now. What they didn't do is make it easier to know what to produce.
Every marketing team that's tried says a version of the same thing. There's a learning curve, and what comes out isn't what they pictured, and they can't quite say why.
That isn't a tool problem. AI executes precisely what it's told, which rewards people who can already articulate exactly what they want.
The tools made production cheap. They didn't make judgment cheap, and judgment was always the bottleneck.
We build with it every day.
AI works when there's judgment in front of it. That's how Graphic Dojo designs and builds custom solutions that give your team hours back every week, in days instead of quarters.
Your numbers in one place, built around how your team actually makes decisions.
Complex data turned into charts and stories a VP can read in a meeting.
Branded portals that give clients, brokers or partners what they need without a call.
Custom agents that take on the repetitive work: drafting, sorting, reporting and follow-up.
Booth, site, deck, video.
One system.
Twenty years of this in health tech, digital health, pharma, insurtech, fintech and legaltech. Complex, regulated, high stakes, and measured on results.
Website design and Webflow builds
Strategy, copy, design, and full Webflow build. Built to survive investor and enterprise scrutiny.
Pitch deck design and slide systems
Investor decks, sales decks, board presentations, and templates that actually get used.
Trade show booth and conference design
Booth graphics, banners, counters, promo, and sales leave-behinds. Concept through print and shipping.
Campaign and launch creative
Landing pages, email, paid social, and sales enablement that all say the same thing.
Video production
Sizzle reels, product explainers, event recaps, and social cutdowns. Script, edit, motion graphics.
Brand identity and guidelines
Logo systems, color, typography, and rules a whole team can follow.
Custom AI solutions
Dashboards, data visualization, portals and AI agents, custom built to save your team time. Designed and built in days, with senior judgment in front of the AI.
The work gets measured. Here's what it did.
more demo requests while one customer story ran across web, email and social.
the downloads when a content offer was promoted with video instead of static ads.
organic traffic after a research-first rebuild aimed at physicians.
more HCP conversations at the booth, show over show.
brokers onboarded to a new product without a single live call.
from a blank page to six launch-ready videos.
The best thinking rarely leaves the building.
Graphic Dojo is a Boston area fractional creative firm for health tech, pharma, insurtech and benefits companies.
Founded by Michelle Tagliaferri after twenty years inside the agency model. She watched good ideas die in review layers, so Graphic Dojo removes the layers and keeps the process: a clear plan first, one standard, senior judgment on every piece, results you can measure.
Work for top 10 pharma brands and growth-stage companies. The team can grow. The thinking never gets delegated.
Simple from the first call.
No long onboarding. No layers. Just a clear path from first call to finished work.
Talk
Fifteen minutes on what's coming up and what isn't working.
Plan
Within a week, a clear game plan: what to fix first, what it takes, and when it's done.
Build
We do the work on your dates, and the next priority is always lined up.
Start with one thing that isn't working.
Any piece. A slide, a landing page, a booth mockup, an email that isn't converting. Something you can tell isn't right.
You'll get back what's wrong with it and what we'd do instead.
Questions about working with Graphic Dojo
Answers to the questions you have before you send the first asset.
Within a week. A fifteen-minute call, a clear plan in the first seven days, and the work starts right after.
That's usually when this works best. Your team can make almost anything. What's missing is someone setting the standard and deciding what's right, which is the role we fill.
A senior creative leader you don't have to hire. We set the standard, make the calls, and produce the work across brand, web, video, decks, and trade show, on a monthly retainer.
Less than a senior hire and far less than an agency. Graphic Dojo works on one fixed monthly retainer, scoped up front, so you know the cost before the work starts and there are no surprise overages.
One off projects. Engagements that skip the planning. Work that has to survive four rounds of review before anyone decides. Annual contracts.
Thirty days notice and we're done. No annual contract, no termination fee, no meeting you have to prepare for. Long contracts exist to protect the vendor. If the work is good, you won't want to leave.
A freelancer takes a brief and delivers what's asked. A fractional creative director decides what should be made, sets the standard, and makes sure every piece works together, then does the work. You get the judgment and the hands.
Yes. Recent client work, and the results behind it, is one click away. See the work →