Hire a fractional creative director for health tech, pharma, insurtech and employee benefits
Your creative director, without the six-month search.
Graphic Dojo plugs into your marketing team as a fractional creative director: strategy, standards and hands-on execution across brand, Webflow websites, video, decks and trade show booths. No agency layers, no six-month hiring search, one fixed monthly retainer.
★★★★★"Graphic Dojo has the ability to push strategic imperatives while keeping high-level aesthetics a priority."Victor T., Manager, Pharmaceutical Marketing
You don't need more designers. You need someone to decide.
Most marketing teams can already make almost anything. What's missing is a creative director who sets the standard and makes the call. Without one, it shows up here:
Those aren't three problems. They're three leaks in the same funnel.
Your funnel leaks at every stage. Here's where, and how you'd notice.
Everyone weighs in. Nobody makes the call.
Your team, the agency and leadership all weigh in, and you end up refereeing work you were never hired to judge. Decisions stall, and the safest option wins.
Site, booth and deck, all built separately.
Each one made sense on its own. Together they sound like three different companies, and buyers notice before you do.
Done beats right, because the date is set.
There's never time to get it right, so it gets done. Then sales, the next launch and the next show all inherit the problem.
AI, a freelancer, an agency or a fractional creative director? Only one takes the decision off your desk.
Three of these hand the decision right back to you. Here's what each choice really gets you.
One retainer, everything your brand touches.
Brand strategy, Webflow websites, sales and investor decks, video, trade show booths, campaigns and custom AI tools, all led by one fractional creative director and held to one standard so everything works together.
Real clients. Real numbers.
These are actual results from Graphic Dojo client work. Client names are kept confidential.
One story, told everywhere at once.
More demo requests while one customer story ran across web, email and social.
Video tripled the response.
The downloads when a content offer was promoted with video instead of static ads.
Built for the people searching.
Organic traffic after a research-first rebuild aimed at physicians.
The booth people stop at.
More HCP conversations at the booth, show over show.
Onboarding that runs itself.
Brokers onboarded to a new product without a single live meeting.
Hire a creative director in days, not months.
A fifteen-minute call, a clear plan in the first seven days, and the work starts right after. No recruiting, no annual contract.
What's coming up and what isn't working.
A clear game plan: what to fix first, what it takes, and when it's done.
The work on your dates, with the next priority always lined up.
AI is fast. Judgment is what makes it work.
The tools are good, and they're part of how the work gets made. But AI can't replace creative work. Creative work is a string of decisions: what to say, what to leave out, and when it's right. Knowing what to tell AI takes judgment, and that's the part no tool can do for you.
The tools made production cheap. They didn't make judgment cheap, and judgment was always the bottleneck.
Custom AI dashboards, portals and agents
Custom tools that hand teams back hundreds of hours a month. Built in days, not quarters.
Built for health tech, pharma, insurtech and employee benefits.
Graphic Dojo works with growth-stage and mid-size companies where buyers are skeptical, review is real and the story is hard to tell simply. It's built on twenty years across agencies, startups and large corporations.
That means websites and product videos that make a complex platform easy to buy, HCP and patient creative built to move through medical, legal and regulatory review, and open enrollment and broker creative for HR buyers who compare everything.
Trusted by top 10 pharma brands and growth-stage companies. The team can grow. The thinking never gets delegated.
Start with one thing that isn't working.
Any piece. A slide, a landing page, a booth mockup, an email that isn't converting. Something you can tell isn't right.
You'll get back what's wrong with it and what we'd do instead.
Questions about hiring a fractional creative director
Answers to the questions you have before you send the first asset.
What is a fractional creative director?
A fractional creative director is a senior creative leader who works with your company part time on a monthly retainer instead of as a full-time employee. They set the creative standard, decide what should be made and, at Graphic Dojo, produce the work too, across brand, web, video, decks and trade show.
How do I hire a creative director?
You can recruit full time, which usually takes months, hire an agency, or bring in a fractional creative director. With Graphic Dojo, it starts with a fifteen-minute call, a clear plan in the first seven days, and the work right after. No recruiting, no annual contract.
How much does a fractional creative director cost?
Retainers start at $6,000 a month. That's less than a senior hire and far less than a healthcare marketing agency. Each retainer is fixed and scoped up front, so you know the cost before the work starts. There are no hourly bills and no surprise overages, and you can stop with 30 days' notice.
Should I hire a fractional creative director or an agency?
An agency is built for big campaigns and big budgets, with account layers between you and the people doing the work. A fractional creative director plugs into your team, makes decisions with you directly and moves faster. For growth-stage and mid-size teams, that usually means better work for less.
We already have designers. Do we still need one?
That's usually when this works best. Your team can make almost anything. What's missing is someone setting the standard and deciding what's right, so work stops circling through rounds. Graphic Dojo fills that role and works alongside your designers, not around them.
Is Graphic Dojo a Webflow agency?
Yes. Graphic Dojo is a Webflow Agency Partner and designs and builds Webflow websites and landing pages your marketing team can update without a developer. Websites are part of the same creative system as your decks, video and booths, so everything looks and sounds like one company.
Can AI replace a creative director?
No. AI made production faster and cheaper, and Graphic Dojo uses it every day. But creative work is a string of decisions: what to say, what to leave out and when it's right. Knowing what to ask AI for, and what to throw away, is the creative director's job.
Do you only work with Boston area companies?
No. Graphic Dojo is based in the Boston area and works remotely with health tech, pharma, insurtech and employee benefits companies across the United States.