AI Policy

Last updated: November 13, 2026

Our position

AI is a tool in our process. Humans own strategy and judgment, and both are built on experience.

Where we use AI

AI supports the repeatable, time-consuming parts of the work:

• Production support such as resizing, versioning and formatting
• Research
• SOP-driven workflows
• Background agents that handle routine tasks
• Image generation that enhances our work and never replaces it

Because these steps are systematized, the same checks run every time, which means fewer errors reach your creative.

Where we don't

Strategy, concept direction, creative selection and final approval stay with people.

Human final call

AI does not produce the work and hand it over for a quick look. Experience and judgment guide every project from brief to final file. AI supports each step. A person creates, shapes and decides.

Guardrails

A poor prompt with no guardrails produces AI slop. So every project runs on:

• A clear brief before anything is made
• Locked brand references
• Documented SOPs
• A QA checklist before delivery

Data and confidentiality

• Your materials only go into tools we have approved
• Unreleased or confidential work never goes into public AI tools
• Regulated, patient or personal data stays out of AI tools entirely

Accuracy and compliance

A person verifies every claim, statistic and reference before delivery. We never use AI to invent claims. For health and regulated audiences, work goes through your review process before it is final.

Ownership and rights

We assign to you the rights we hold in final deliverables, per our agreement. Copyright protection depends on human authorship, so our deliverables are built around human-created work: layout, brand systems, editing and selection. We keep records of our contributions and use tools whose terms allow commercial use.

Process, not result

AI is part of our process, never our result or our strategy. The human judgment touch is what you get.

What this means for you

• Faster turnaround
• More options explored
• Fewer errors
• A human reviewing every deliverable

Wondering why we put this in writing? Read why most agencies never tell you: The Dirty Little Secret of Creative Agencies.