Marketing for health tech startups: brand, website, pitch deck, video and launch
Look like the category leader before you are one.
Graphic Dojo is the marketing team funded health tech startups plug in when the product is ready and the brand isn't: strategy and hands-on execution across brand, Webflow websites, investor and sales decks, product video and launch. Seed to Series B. One fixed retainer from $6,000 a month.
★★★★★"Graphic Dojo has the ability to push strategic imperatives while keeping high-level aesthetics a priority."Victor T., Manager, Pharmaceutical Marketing
Your product is ahead of your brand. Buyers and investors can tell.
Early health tech teams move fast on product and patch marketing together. Clinicians, health systems and your next investors notice, and it shows up here:
Those aren't three problems. They're three leaks in the same funnel.
Your funnel leaks at every stage. Here's where, and how you'd notice.
Everyone weighs in. Nobody makes the call.
Founders, product, clinical advisors and sales all weigh in, and nobody owns the brand. Decisions stall, and the safest option wins.
Site, booth and deck, all built separately.
Each one made sense on its own. Together they sound like three different companies, and buyers notice before you do.
Done beats right, because the date is set.
There's never time to get it right, so it gets done. Then sales, the next launch and the next show all inherit the problem.
AI, a freelancer, a traditional agency or Graphic Dojo? Only one takes marketing off the founder's desk.
Three of these hand the decision right back to you. Here's what each choice really gets you.
Everything a funded startup needs to look ready.
Brand strategy and identity, a Webflow website, investor and sales decks, product video, launch campaigns and your first trade show, planned together and held to one standard, so you look like the company you're about to become.
Real clients. Real numbers.
These are actual results from Graphic Dojo client work. Client names are kept confidential.
One story, told everywhere at once.
More demo requests while one customer story ran across web, email and social.
Video tripled the response.
The downloads when a content offer was promoted with video instead of static ads.
Built for the people searching.
Organic traffic after a research-first rebuild aimed at physicians.
The booth people stop at.
More HCP conversations at the booth, show over show.
Onboarding that runs itself.
Brokers onboarded to a new product without a single live meeting.
A marketing team in days, not a hiring search.
A fifteen-minute call, a clear plan in the first seven days, and the work starts right after. No recruiting, no agency onboarding, no annual contract.
What's coming up and what isn't working.
A clear game plan: what to fix first, what it takes, and when it's done.
The work on your dates, with the next priority always lined up.
We use AI where it saves you time.
AI speeds up drafts, versions and production, so you get more done on the same retainer. Strategy, messaging and final calls stay with people who know your market, your buyers and your review requirements. Your confidential material never goes into public AI tools.
Faster work, same standard.
Custom AI dashboards, portals and agents
Custom tools that hand teams back hundreds of hours a month. Built in days, not quarters.
Built for funded health tech startups.
Graphic Dojo works with health tech and digital health startups from seed through Series B, where the product is new, buyers are skeptical and the story is hard to tell simply. It's built on twenty years across agencies, startups and large corporations.
That means an investor story and pitch deck that make the case, a brand and website that look as credible as the product, and sales decks and product videos that help a small team sell like a bigger one.
Trusted by top 10 pharma brands and growth-stage health tech companies. The team can grow. The thinking never gets delegated.
Start with one thing that isn't working.
Any piece. A slide, a landing page, a booth mockup, an email that isn't converting. Something you can tell isn't right.
You'll get back what's wrong with it and what we'd do instead.
Questions about marketing for health tech startups
Answers to the questions you have before you send the first asset.
When should a health tech startup hire a marketing agency?
Usually right after a raise, before a launch or ahead of the next round. That's when the brand, website and decks need to catch up to the product, and when a full-time marketing team would take months to hire. Graphic Dojo covers strategy and execution from the first week.
Should we hire a marketing person or an agency?
A first marketing hire is usually a generalist who still needs design, video and web help. A big agency adds account layers and long timelines. Graphic Dojo plugs into your team and does the work itself, and can support your first marketing hire once they start.
How much does startup marketing cost?
Graphic Dojo retainers start at $6,000 a month. Each one is fixed and scoped up front with a quarterly plan, so you know the cost before the work starts. There are no hourly bills and no surprise overages, and you can stop with 30 days' notice. Video production is quoted separately.
Can you help with our pitch deck before we raise?
Yes. Graphic Dojo builds investor stories and pitch decks for health tech startups, including the deck behind a $10M Series A. The same story then carries into your website, sales deck and launch.
Do you understand healthcare review and compliance?
Yes. Claims, references and safety language are planned in from the start, so the work is ready for clinical and regulatory review instead of patched at the end. Graphic Dojo has created work for HCP, patient, payer and employer audiences for over twenty years.
Is Graphic Dojo a Webflow agency?
Yes. Graphic Dojo designs and builds Webflow websites and landing pages your marketing team can update without a developer. Websites are part of the same creative system as your decks, video and booths, so everything looks and sounds like one company.
See pitch deck design.
Can AI do our startup marketing?
AI makes production faster, and Graphic Dojo uses it every day. But a startup's story is a series of decisions: what to say, what to leave out and what investors and buyers need to believe. Those calls still take people who know your market.
Do you only work with Boston area companies?
No. Graphic Dojo is based in the Boston area and works remotely with health tech startups across the United States.