One customer webinar became the year’s top content and 45% more demo requests.
Employers weren’t connecting with how much the product could help them, so we stopped explaining and let customers tell it. A webinar with a nonprofit leader was already full of honest, unscripted moments. Graphic Dojo turned it into a full testimonial alongside a second customer, then a set of short social cuts, without asking either customer for a single extra quote.
The product can do a lot. Employers weren’t hearing it.
The benefit model is new to most employers, and its value was getting lost in the explanation. Buyers wanted proof from someone like them. But asking busy customers to sit for testimonials is slow, and the results often sound rehearsed.
Use what customers already said.
A customer who rolled the program out at her nonprofit joined a webinar to talk about it. Her answers were honest, specific and exactly what other employers needed to hear, so there was no need to go back for more. We pulled the strongest moments and built the full testimonial around them, paired with a second customer story. Each was then cut into short vertical videos for LinkedIn and paid social. No scripts and no extra interviews, just real customers in their own words.
Two customers said what no product page could.
more demo requests while the campaign ran. Sales used the full testimonial in every follow-up, new clients signed on, and the social cuts became the best-performing posts of the quarter.
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