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Case study · Insurtech · Brand, deck, web + events · 2026

A funding round, a launch and 363% more inquiries.

The founder of a new insurtech industry group needed a brand and an investor deck, fast. Graphic Dojo delivered both in two weeks, and the deck helped land a major funding round. Months later, the new CEO needed a website that captured leads, with a trade show three weeks out. We built the site and the whole show presence, and left him only the high-level calls.

Role
Brand strategy, identity, investor deck, Webflow build, analytics, event production
Deliverables
Logo and brand guide, investor deck, website, booth layout, tablecloths, stand-up banners, QR one-pagers, business cards, giveaways
Launch moment
National industry conference
+125%
growth in website inquiries by June, three months after launch
3x
growth in monthly site sessions since launch
2:56
minutes average time on site. Visitors stay and read.
5
weeks for the brand, investor deck, website and full booth
The challenge

Two leaders, two deadlines, no room for a slow start.

First, the founder needed the group to look credible to investors. A few months later, a newly appointed CEO was deep in build mode, with the industry’s biggest conference three weeks away and no website to capture the interest the show would create.

The approach

Build the system once, then take everything off the CEO’s plate.

We started with the identity and brand guide, then put it to work in an investor deck the founder could send right away. When the CEO came in, the same system became a Webflow site built to collect leads, with clear paths for each audience, smart form routing and analytics. Then we ran show prep from start to finish: booth layout, tablecloths and stand-up banners, giveaways people actually took home, and one-pagers with QR codes that sent visitors straight to the new site. He made the big decisions. We handled everything else.

A hit from day one. Brand, site and booth, all delivered in five weeks.

CEO, insurtech industry group
The work

Booth and site

The outcome
363%

growth in total website inquiries from the March launch through mid-October, from carriers, administrators, brokers and platforms, including national and regional health plans.

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