Launch videos that tripled ebook downloads.
Every video had a different job: a homepage showstopper, a trade show screen with two weeks’ notice, rate news for social, a campaign promo, and ebook promos that had to bring in leads. Graphic Dojo built a repeatable way to script, animate, voice and ship each one fast, without a production crew.
Six videos, six different jobs, no time to spare.
A product sizzle reel had to be a showstopper for the homepage and social. A B2B data company needed a brand video for a large-format trade show screen in under two weeks. Time-sensitive rate news had to go out across several social placements. A campaign needed a promo, and two ebooks needed a reason to download.
One playbook, built for speed and clarity.
Script to the single idea that matters. Storyboard against the brand system. Animate real product screens, voice with AI, cut in Final Cut. The trade show video was built to play silently on loop on a large-format booth screen, with a QR end card that sends visitors straight to a demo.
Launch and campaign videos
more ebook downloads from the video promos than from a static post. The promos took off on LinkedIn and brought a steady stream of new leads into HubSpot, and the homepage reel lifted engagement 35%.
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